Monday, June 21, 2010

How To Grow Dog Walking Routes:

Growing your pet service can be like growing your real-estate portfolio. What some building owners do is buy a building or two, improve the building, increase the rent roll, make it worth more, etc. and then refinance their mortgage. When they refinance their mortgage they take out money and invest it in a new building. Then they go through the whole process again and over time they own a ton of buildings.

This model has worked for me with my pet service too. You take a full dog walking route you have, especially one busting at the seems with clients and you give 75-80% of the dogs to a new walker. You take that walker who now has only 20% of the route and both you and that person head out to get new dogs for the route. You invest in street marketing and you scour the streets to get new clients. You concentrate on a small areas and make it personal, I'm Lisa and I'd be the one walking your dogs, etc. Give yourself x amount of time to fill the route and x amount of money to spend of promoting the route. If it doesn't work out you can always give that walker back some dogs and or move people around. But if it does work? And both routes get packed with dogs? Then you can go through the process all over again....

Now I'm not trying to make this sound simple because it's not. It will take lots of blood sweat and tears usually to grow new routes but if you plan ahead with a budget and give you and the 2nd walker a timetable it might really help you push yourselves to be successful.

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