Want to increase the prices of your pet service but scared to because it's a recession?

A big problem I find in the pet service industry is that most companies and walkers never raise their prices. Inflation never stops going up and neither does the cost of living but yet so many dog walkers and pet sitters are charging the same prices they did 5 years ago. I think it's very important to raise your prices over time but maybe you scared to raise your prices right now with the recession? If you're scared about angering your existing clients you can do the next best thing and raise the rates for all new clients who come into your company. I think a $1 to $2 rate increase is usually acceptable and I have experienced little to no loss of clients when I've increased prices. Once the economy gets better you can bring your old clients' rates up to the new ones.