What's more important? The number of visitors to your pet service website? Or the number of clients you get from your website?

I don't feel I've taken full advantage of Google's free Analytics program until just recently and we all should! When you stop to think of it, what's the point in getting hundreds or thousands of people to our websites if they aren't becoming customers? Google Analytics can help you better understand what the visitors to your website are actually doing once they visit you website. It's imperative to understand our visitors behaviors once on our websites to have a better chance of turning them into a client. There might be certain things on your website that your visitors really seem to like. Or on the flip side there might be things that distract your clients and get them to leave your site without becoming a potential client. Start using and studying your Google Analytics information if you don't already. I've found the "site overlay" option to be especially helpful in understanding what links my clients click on each page and how often.